A ‘blog’, short for ‘weblog’, is a type of website in which articles are organised in reverse chronological order. Rather like a diary, a blog generally reflects an individual’s thoughts, opinions and interests and is usually written in an informal style.
Many companies are beginning to realise the benefits blogging can bring, both as a way of empowering staff and of connecting with customers in a more ‘human’ and personal way than the conventional corporate website or intranet. A corporate blog may form part of a company’s website, but will have the distinct personality and voice of the author rather than a corporation.
If done regularly and well, corporate blogging can greatly increase client goodwill and enhance your corporate culture.
I can help you to set up your blogging strategy and platform, find the right voice, and write regular and compelling content.